Private investment in Conception Bay South has grown over the last decade as the population has grown to a level that can support a strong and diversified commercial and retail sector. Conception Bay South’s favorable climate, rural feel, and central location neighboring the city of St. John’s, as well as the offshore servicing projects in Bay Bulls and the nickel processing facility in Long Harbour, have made it a prime location on the Avalon Peninsula for families.


  • Rapidly growing population and consumer base
  • Average weekly earnings up 40% since 2006
  • Combined primary and secondary trading area of 35,619 (2012) within an approximate 10 km radius
  • Relative proximity to major mining and offshore-related projects: Bull Arm, Long Harbour, Bay Bulls
  • Combined population of nearby cities of St. John’s and Mount Pearl over 237,000
  • 51% of Newfoundland and Labrador’s population resides on the Avalon Peninsula, all within close proximity


  • Commercial port with heavy load capacity
  • Long shoreline
  • Chamber of Commerce
  • Best weather in the region
  • Sustainable elementary and secondary schools
  • Relatively affordable real estate costs
  • Post-secondary institutions, both private and public, situated locally
  • Tourism assets:
  • Four diveable shipwrecks
  • Topsail Beach
  • Historic Manuels River and new Manuel’s River Hibernia
  • Interpretation Centre
  • Development of the T’Railway, an 18 integrated walking trail network
  • Three recreational marinas, including North America’s most easterly yacht club

Strategic Progress

  • Commercial port with steady users and expanding adjacent industrial uses
  • 100 acre retail development: The gateway at Conception Bay South
  • 21 million dollar civic centre at the gateway
  • Acquisition of further 100-150 acres as employment land
  • Conception Bay South Industrial Park established, with lots currently available
  • Investment Attraction Strategy in place
  • Main Street Improvement Plan in place
  • Town branding/identity developed
  • Community Profile developed
  • Curbside Recycling Program

Supportive Town

  • United and pro-growth council
  • Smart investments made in recreational and place-based amenities for residents
  • Local commercial tax rate lower than regional average
  • Business directory online, supplying web pages to local companies

Municipal Plan to 2021

  • Economic Development Department as dedicated resource
  • Interactive mapping system in use