While Conception Bay South continues to grow at a remarkable pace in terms of population, the Town is experiencing a lack of national retail options on a per capita basis. The Town is especially under-serviced by grocery, sporting goods and general merchandise stores, which presents many opportunities of new and existing businesses.

The Town is served by three local general merchandise stores but the theoretical capacity to support general merchandise stores is 10.7. No national or provincial chains are currently present.

Conception Bay South is serviced by two national supermarket chain stores although there is a theoretical capacity of 13.7.

There is currently no sporting goods store in Conception Bay South, despite the existence of a large number of local recreational sports teams, school teams, and outdoor facilities.

Conception Bay South Retail Gap Analysis (By Selected Category)

Retail Industries Theoretical Actual Number in CBS Greater than Capacity (+) CBS retail stores by capacity of the or fewer than capacity (-) % of total community

General merchandise stores                                      10.7 3 -7.7 8.8%

Supermarkets and other grocery stores                 13.7 2 -11.7 2.9%

Sporting goods, hobby,book and music stores         7.1 2 -5.1 2.9%

Source: Statistics Canada’s Newfoundland Business Patterns Statistics; Census of Canada 2011; Info Canada customized database; Conception Bay South Financial Services; adapted by Millier Dickinson Blais Inc.